Surveys in Odoo: Collect Feedback That Matters
Guessing what your customers or employees think is risky. Asking them directly, and actually listening, is far better. Odoo Surveys makes gathering and understanding feedback simple. Continuing the series on Odoo Marketing, here is surveys.
Build surveys easily
Odoo lets you create surveys with different question types, multiple choice, ratings, open text and more, so you can ask the right kind of question for what you want to learn. Building a survey is quick, and you can shape it to be short and focused, which gets you more responses.
Many uses
Surveys are versatile. Use them for customer satisfaction, product feedback, event feedback, employee engagement, or even as quizzes and assessments. Because it is one flexible tool, you can gather feedback across many parts of the business from the same place.
Share them where your people are
You can share surveys by link, email or on your website, so you reach respondents wherever they are. And because Odoo connects your data, you can target the right audience using the contacts you already have.
Understand the responses
Collecting answers is only useful if you can make sense of them. Odoo helps you analyse responses, so you can see the patterns and turn raw answers into insight. That is the difference between having feedback and actually using it.
Feedback that leads to action
The value of a survey is what you do with it. Because the results live in Odoo alongside your customers and operations, it is easier to connect feedback to action: follow up unhappy customers, act on common requests, and track whether changes help over time.
Practical tips
- Keep surveys short and focused to get more responses.
- Choose question types that match what you actually want to learn.
- Share surveys where your audience already is.
- Act on what you learn, and close the loop with respondents where you can.
My take
Surveys turn opinion and guesswork into real feedback you can act on. Odoo makes them easy to build, share and analyse, and keeps the results connected to the rest of your business. Ask good questions, listen properly, and act, and feedback becomes a genuine driver of improvement.
Next in the series: building and segmenting your marketing audience.
Based on the official Odoo 19 Surveys documentation. A plain-English guide, not a replacement for the docs.