How to Set Up Events in Odoo
Running an event, a webinar, a conference, a workshop, involves a lot of moving parts: registration, tickets, communication, attendees. Odoo Events pulls them into one place. Setting it up well is what keeps an event organised rather than chaotic. Continuing this series of practical Odoo how-to guides, here is events.
Create your event
Start by creating the event itself, with its name, dates, location or online details, and description. This is the central record everything else attaches to. Getting the basics clear, when, where and what, is the foundation, because your registration page and communications all draw from it.
Set up registration and tickets
Decide how people register and what ticket types you offer, free, paid, different tiers. Setting up tickets and registration is what lets attendees sign up themselves through a proper event page. For paid events, this connects to your sales and payment, so registration and revenue are handled together rather than separately.
Build your event page
Odoo lets you create an event page on your website where people learn about the event and register. A clear, appealing page is what turns interest into sign-ups. Set it up with the information attendees need and an easy registration step, so the path from curious to registered is short and smooth.
Plan your communications
Events need communication: confirmations, reminders, follow-ups. Set these up so registrants get the right messages at the right times automatically. Good communication reduces no-shows and makes the event feel professional, and having it automated means you are not sending each message by hand as the date approaches.
Manage attendees and follow up
During and after the event, Odoo helps you manage attendees and, importantly, follow up afterwards. Because it connects to your CRM, the interest generated by an event can flow into your sales pipeline. Setting up that follow-up is what turns an event from a one-off into something that actually feeds your business.
Practical tips
- Create the event with clear dates, location and description.
- Set up ticket types and registration, connected to payment if paid.
- Build an appealing event page with an easy registration step.
- Automate confirmations, reminders and follow-up communications.
- Use the CRM connection to turn attendee interest into pipeline.
My take
Events involve enough moving parts that doing them without a system is genuinely stressful, and Odoo Events brings them together neatly. A clear event, proper registration and tickets, a good page, automated communication and real follow-up are what make an event run smoothly and actually pay off. Connected to your CRM, it turns events into a source of business, not just an occasion.
Next in this series: how to set up marketing automation.
Based on the official Odoo 19 Events documentation. Planning to run events with Odoo? Get in touch.