How to Build a Website in Odoo
A website is often the first thing a customer sees, and Odoo’s website builder lets you create one without code and, crucially, connected to the rest of your business. Setting it up well gives you a professional site that does more than look good. Continuing this series of practical Odoo how-to guides, here is building a website.
Start with your pages and structure
Begin by planning the pages you need: home, about, services or products, contact. A clear structure helps visitors find what they want and helps search engines understand your site. Set up these core pages first, then flesh them out. Good structure is the foundation of a site that works, not just one that exists.
Use building blocks to design
Odoo’s website builder works with drag-and-drop building blocks: text, images, features, calls to action. You assemble pages from these rather than writing code, which makes design accessible. Use blocks to create clear, attractive pages, and keep them clean. A tidy, focused page communicates far better than a cluttered one.
Keep the design consistent
Set your theme, colours, fonts and logo so every page feels like part of the same brand. Consistency looks professional and builds trust. Odoo lets you set these globally, so define them once and let them carry across the site. A consistent look is one of the simplest ways to make a small business appear established and credible.
Connect it to your business
The real advantage of an Odoo website is that it connects to the rest of your system. A contact form can create a lead, a shop can sell your real products, an events page can take registrations. Set up these connections so your website is not just a brochure but a working part of your business that feeds sales and data.
Cover the SEO basics
A good site people cannot find earns nothing, so cover the basics: sensible page titles, descriptions, clean URLs and clear content. Odoo gives you the tools to do this as you build. A little attention to SEO while creating pages is what helps search engines send you visitors, which is the whole point of being online.
Practical tips
- Plan your core pages and structure before designing.
- Build pages with clean, focused building blocks.
- Set a consistent theme, colours, fonts and logo across the site.
- Connect forms, shop and events so the site works, not just informs.
- Cover the SEO basics as you build each page.
My take
Odoo’s website builder lets you create a genuinely professional site without code, and its real strength is the connection to your business, so a form becomes a lead and a page becomes a sale. Plan your structure, keep the design clean and consistent, wire in the connections and mind the SEO basics, and you get a website that works for the business rather than just sitting there.
Next in this series: how to set up Documents.
Based on the official Odoo 19 Website documentation. Want a website that works for your business? Get in touch.