How to Set Up Email Marketing in Odoo
Email remains one of the most effective ways to reach customers, and Odoo Email Marketing lets you do it on your own contact data, so campaigns are targeted and measurable. Setting it up well is what makes email work rather than annoy. Continuing this series of practical Odoo how-to guides, here is Email Marketing.
Sort out your sending setup first
Before sending campaigns, make sure your email sending is properly configured, ideally from an authenticated business domain. This is what keeps your emails landing in inboxes rather than spam. Getting deliverability right first is the foundation, because the best campaign is worthless if it never reaches anyone.
Build your mailing lists
Set up your mailing lists from your contacts, and think in segments: customers, leads, people interested in a particular product. Because Odoo works on your own data, you can target precisely. Well-organised lists are what let you send relevant messages to the right people rather than blasting everyone the same thing.
Design your emails
Odoo lets you design emails with a drag-and-drop editor, so you can create clean, branded messages without code. Keep them focused, with a clear message and a clear call to action. A tidy, purposeful email performs far better than a cluttered one, so use the design tools to communicate clearly, not to cram everything in.
Target the right audience
For each campaign, choose the audience deliberately using your lists and segmentation. Sending the right message to the right segment is the single biggest driver of results. Resist the urge to send everything to everyone; relevance is what gets your emails opened and acted on, and protects your reputation over time.
Measure and improve
After sending, look at the results: open rates, clicks, and what happened next. Odoo shows you this, so use it to learn what resonates and refine your next campaign. Email marketing is a cycle of sending, measuring and improving. Ignoring the numbers means repeating mistakes; using them means getting steadily better.
Practical tips
- Get deliverability right first: send from an authenticated domain.
- Build segmented mailing lists from your contacts.
- Design clean, focused emails with a clear call to action.
- Target each campaign to the right audience deliberately.
- Measure results and let them shape your next campaign.
My take
Email Marketing on Odoo is powerful because it sits on your real contact data, making campaigns targeted and results visible. Sound deliverability, segmented lists, clean emails, deliberate targeting and a habit of measuring are what turn it from noise into a genuine channel. The tool is capable; the results come from using the data and the feedback it gives you.
Next in this series: how to set up SMS Marketing.
Based on the official Odoo 19 Email Marketing documentation. Want email marketing that delivers? Get in touch.